Top Producer CRM is an AI-enhanced real estate platform that centralizes contacts, automates follow-ups, personalizes client outreach, and delivers property insights—helping agents build lasting relationships from lead to close
Product Category
Real Estate CRM and Marketing
Product Subcategory
AI Functions
Smart Targeting uses predictive analytics to surface homeowners most likely to sell and auto starts multi channel marketing
Social Insights enriches contacts with public profile data like photos, jobs, and interests
Predictive text in email compose speeds replies and reduces manual typing
Automated listing alerts and market reports personalize touchpoints using MLS data
Product Core Functions
Top Producer connects contact management, follow up, and marketing in one workspace. The TPX CRM gives a full contact view with notes, tags, social links, important dates, and property interest history. Social Insights adds public profile data so calls feel warmer. Property and Market Snapshot tools pull MLS information to send branded reports and automated listing alerts that answer how the market is moving without manual research.
Lead handling is centralized. You can auto apply a Lead Response plan that sends timed texts and emails, log calls, and track conversations. Dynamic Workflows and task plans adapt as dates change across leads and transactions. Native texting uses a dedicated number so messages are tracked inside each record. Email and calendar sync keep meetings and messages aligned.
On the demand side, Social Connect delivers paid social leads, while Smart Targeting layers predictive models on a chosen farm to identify likely sellers and run always on marketing across ads, email, and print. Top Producer Websites support branding and accept third party IDX so visitors can search and convert. Integrations bring in leads from 150 plus sources and push updates to your daily tools. Mobile web access lets you work from any device with no app to install.
Key Features
TPX CRM with 360° contact view and Social Insights
- Market Snapshot MLS powered reports and listing alerts
Automated Lead Response with texts, emails, and tasks
Dynamic Workflows and task plans for follow up and transactions
Native texting, email compose, and calendar sync
Smart Targeting predictive farming and automated marketing
Social Connect paid social lead generation
Websites compatible with most IDX providers
Direct integrations with 150 plus lead sources
Ease Of Use
Setup: Connect email and calendar, import contacts, set your texting number, connect lead sources, turn on Market Snapshot or Smart Targeting. Same day value is realistic.
Daily workflow: Agents work Smart lists and timelines, review new leads, let Lead Response run, send texts from the record, and share market reports. Managers watch workflow completion and engagement.
Team onboarding: New agents, ISAs, and coordinators learn role based views quickly using templates, saved filters, and example task plans.
Tool integration: Sync Gmail or Outlook and Google Calendar, connect lead providers and Facebook via Zapier, add third party IDX to your site. Validate one lead to nurture to appointment flow and you are operational in a couple of hours.
Admin demand: Moderate. Maintain users and permissions, update task plans and templates, monitor integrations and deliverability, refresh farms and creative in Smart Targeting, and review reporting on a routine cadence.
Use Cases
Solo agents who want a CRM with strong automation and MLS driven marketing
Teams with ISAs that need fast lead routing, texting, and shared follow up plans
Brokerages standardizing market reports and predictive farming for agents
Listing focused producers who rely on consistent nurture and social lead flow
Marketing coordinators running paid social and database campaigns