Arcade’s AI assistant Avery generates on-brand copy for each step of your demo as you record so every hotspot speaks in your voice instantly and without manual scripting
Product Category
Sales Enablement & Digital Experience Platform
Product Subcategory
AI Functions
AI-assisted demo asset creation from screen recordings, enabling rapid turnaround of interactive product tours.
Dynamic personalization of content (variables, branching logic) to tailor demo experiences for specific personas, accounts or use-cases.
Engagement-analytics driven recommendation engine: monitors viewer behavior (play rate, drop-off, clicks) and highlights high-intent prospects.
Adaptive content updates: demo assets can automatically reflect changes in underlying UI or content via AI-suggested edits and versioning.
Product Core Functions
Arcade lets teams build interactive, branded demos of their software in minutes with no code required. Users record workflows with a browser extension or desktop app, edit the sequence, apply personalization and branching, and share via embed or link. The platform supports marketing, product, sales and customer-success teams by enabling self-guided demos for prospects, embedded tours on websites or blogs, and onboarding/training experiences for users. Engagement data flows into the analytics dashboard and integrated GTM stack, enabling teams to understand how their demos perform and drive pipeline or adoption. The platform is designed for scale: assets built once can be updated automatically across instances and deployed widely without engineering involvement.
Key Features
One-click recording via Chrome extension or desktop app that captures interactions (clicks, scrolls, UI states) and stitches them into a demo asset.
No-code editor for adding tooltips, modals, branding, personalization tokens, and branching logic.
Personalization & branching: tailor experiences per target audience and allow “choose your own path” style interactions.
Distribution options: embed runnable demo on website, publish shareable link, export as GIF/video for marketing, or include in blog/social.
Analytics dashboard: measures viewers, play rate, completion rate, drop-off steps, average play time, click-throughs, and integrates with analytics/CRM tools.
Team collaboration capabilities: shared workspaces, version control, collections of demo assets for sales/mkt/success teams.
Continuous update and live asset nature: demo assets remain live and can reflect product changes without re-publishing static videos.
Ease Of Use
Use Cases
A SaaS vendor with a complex platform who wants to reduce reliance on live demo sessions by offering engaging interactive tours for prospects to self-explore before scheduling a call.
A product marketing team at a mid-sized software company wanting to embed interactive demos on the website or landing pages to drive lead capture and showcase newer features.
A customer onboarding or success team at a tech company needing to deliver interactive “how-to” guides and product tours for new users, reducing support load and boosting feature adoption.
A channel or partner enablement team that requires customizable demo assets for different verticals or partner segments and wants to track which partner-led assets generate engagement.
A product-led growth team launching new features who wants to measure adoption and user interest by embedding demo assets that capture user engagement and funnel signals.