AI email assistant that enhances sales emails for better engagement and response rates
Product Category
Sales
Product Subcategory
AI Email Coaching & Personalization Assistant
AI Functions
- Real-time email scoring to flag readability, tone, length, personalization, and spam triggers
- AI-driven rewriting and generation: draft first versions, refine language, adjust tone via inline suggestions
- Personalization Assistant: fetches prospect data (LinkedIn, news, personality cues) to tailor intros and pitches
- Mobile preview ensures on‑device optimized formatting
- GIF library & writing timer: add engagement-rich visuals and track writing/reading time
- In beta: Ora AI SDR agent for autonomous lead outreach and follow-up sequencing
Product Core Functions
Lavender integrates directly into your inbox and emailing platforms (Gmail, Outlook, Salesloft, HubSpot, Outreach, etc.), acting as an always-on coach. As you compose emails, it analyzes content against best-practice benchmarks drawn from millions of successful sales emails. The tool flags weaknesses and offers rewrite suggestions, personalization hooks, and structural tips. For teams, it tracks email score and performance metrics, enabling managers to coach reps with data. With Ora, it is expanding from coaching to fully automated sales outreach.
Key Features
- Real-time Email Coach: dynamic scoring (aims for 90+) with actionable inline feedback
- AI Email Generator: turn bullet points into polished, prospect-ready copy
- Personalization Tools: integrate prospect insights seamlessly during writing
- Mobile & GIF Support: preview mobile format and insert engagement GIFs without switching tabs
- Team Analytics Dashboard: visualize rep and template performance; drive coaching, ROI insights
- Ora AI SDR (Beta): smart automated email sequencing, follow-up triggers, deliverability guardrails
Use Cases
- SDRs & Account Executives – Improve cold email quality, increase reply rates fast.
- Sales Leaders & Managers – Data-driven coaching and team performance oversight.
- SMB Founders & Entrepreneurs – Elevate cold outreach without external copywriters.
- Growth Marketers – A/B test messaging, optimize personalization at scale.
- Recruiters – Personalize candidate outreach to stand out in inboxes.
Conclusion
Lavender is a purpose-built email coach that transcends simple grammar checks by optimizing content, tone, personalization, and structure—right inside your inbox. With real-time scoring and targeted rewriting, it helps reps send more replies and meetings, while managers gain oversight and coaching tools.
The new Ora AI SDR represents a natural evolution toward intelligent, autonomous outreach. Ideal for individuals and teams who rely heavily on email to drive pipeline, Lavender adds a competitive edge—though full automation is still emerging.