AI‑powered agents detect high‑intent B2B accounts, automate account‑based campaigns across LinkedIn and email, and generate campaign performance insights
Product Category
Marketing Analytics and ABM
Product Subcategory
AI Functions
AI agents that identify in-market accounts, map journeys, and automate outreach and measurement
Predictive account and lead scoring that prioritizes companies likely to convert
AI alerts that surface high-impact changes and next actions for sales and marketing
LLM-traffic analysis to separate human vs LLM referral patterns in reports
Product Core Functions
Factors.ai unifies your paid channels, website, product analytics, and CRM to show which efforts create pipeline and revenue. Attribution models connect ads, content, and touchpoints to opportunities so you can defend budgets and scale what works. Account Intelligence brings website deanonymization and third-party intent into one view, revealing which companies are researching you, what they engaged with, and where they are in the journey.
Teams build dynamic account lists using firmographic and behavioral filters, then sync those segments to ad platforms and CRM for ABM plays. A timeline view shows every touch across ads, web, emails, and meetings at the user and account level so sales can tailor outreach. Predictive scores highlight high-likelihood accounts while AI agents nudge reps with context, contacts, and suggested actions.
Integrations cover CRMs, ad networks, chat, and review sites, keeping data fresh in both directions. Out-of-the-box dashboards track KPIs from spend to revenue, with journey and funnel views to diagnose stage drop-offs. Pricing includes a free tier plus plans that add deeper models, integrations, and collaboration. The result is a single, AI-assisted workspace to identify in-market accounts, run ABM, and prove ROI.
Key Features
Multi-touch attribution across LinkedIn, Google, Meta, Bing, web, and CRM
Account Intelligence with visitor identification, intent, and 360° timelines
Dynamic segments for ABM activation and suppression
Predictive scoring for accounts and leads
Journey, funnel, and cohort reporting with stage progression
Alerts and Slack or Teams notifications for spikes and buyer signals
Integrations for HubSpot, Salesforce, G2, ad platforms, and more
API and connectors for downstream BI and dashboards
Ease Of Use
Setup — Easy for a RevOps or growth lead: Connect CRM and ad accounts, add the site script, import baseline KPIs, and launch your first reports. Same-day visibility is realistic.
Daily use — Easy for marketers and SDRs: Watch account alerts, review timelines, refine segments, and attribute wins to channels without exporting spreadsheets.
Collaboration — Easy to moderate for revenue teams: Shared dashboards, notes, and routed alerts keep marketing and sales aligned. A short walkthrough gets each role comfortable.
Integrations — Moderate for an operator: HubSpot and Salesforce sync quickly; ad platforms, G2, and chat tools need field mapping and a validation pass. A couple of hours and you are operational.
Admin — Light to moderate for a platform owner: Govern access, tune attribution models, maintain data sources, and monitor API credits. Ongoing upkeep stays light once core flows are set.
Use Cases
B2B SaaS and cloud vendors running ABM and paid social/search
Mid-market RevOps teams consolidating attribution and account signals
Industrial and fintech marketers de-anonymizing website traffic for sales
Agencies delivering analytics and ABM programs for multiple clients