AI-powered analytics platform that transforms raw data into concise business insights and visual reports—no coding required
Product Category
Ecommerce Analytics and Optimization
Product Subcategory
AI Functions
Predictive analytics to spot winning products, queries, and price points
Hourly campaign optimization guidance with margin guardrails
Creative and keyword insights that link assets to conversion lift
Competitor benchmarking with category and share-of-voice views
Conversational analysis to answer performance questions in plain language
Product Core Functions
Xenalytics consolidates marketplace and ads data so brands can see what drives revenue and act on it quickly. After connecting seller and ads accounts, the platform maps performance down to product, keyword, placement, and creative. It highlights what is working, what is dragging TACoS or ROAS, and where budget or bids should shift. Recommendations pair insight with rationale, showing the expected impact against profit targets and margin guardrails.
Beyond spend, Xenalytics helps teams improve listings. It surfaces keyword gaps, creative elements that correlate with conversion, and pricing thresholds so you can prioritize the next A or B test. Competitor views show how rivals price, advertise, and grow in your category, which clarifies where to defend or attack.
Work happens from a unified dashboard. Users review daily opportunities, approve tactics, and track lift over time. Guidance is available through a conversational assistant for quick answers like “which keywords lost efficiency yesterday” or “which images increased CVR on our top ASINs.” The system is designed for lean ecommerce teams that want less manual reporting and faster decision cycles.
Key Features
Unified performance view across products, queries, placements, and creatives
Opportunity feed with prioritized actions tied to profit goals
TACoS and ROAS tracking with hourly optimization recommendations
Listing optimization guidance for keywords, images, and copy
Competitor benchmarking and category trend mapping
Dashboards and summaries suitable for founders and operators
Ease Of Use
Setup: Connect Amazon Seller Central and ads accounts, select tracked products, confirm data sync, and review the first insight set. Same day value is realistic.
Daily workflow: Open the dashboard, scan opportunities, approve recommended budget or bid moves, and pull creative or keyword suggestions for your listing updates.
Team onboarding: Founders, brand managers, and media buyers learn the flow with a short walkthrough and saved examples. Non-analysts can use the conversational assistant for quick checks.
Tool integration: Works alongside Amazon and Walmart seller portals and your creative stack. Export insights to task tools or push approved changes where supported. A couple of hours and you are operational.
Admin demand: Light to moderate. Maintain account connections, user access, and profit targets, review executed actions, and monitor weekly trend reports.
Use Cases
DTC brands expanding on Amazon that need clear, profit aware ad guidance
CPG portfolio managers comparing categories and defending share
Marketplace agencies running PPC and listing optimization for multiple brands
Emerging sellers who want data driven plans rather than ad hoc testing
Ecommerce operators seeking faster, clearer dashboards for daily decisions