Frase auto‑builds content briefs, writes and revises drafts in your brand voice, optimizes for Google and GEO, and delivers SEO‑boosting suggestions as you work
Product Category
Content Marketing and SEO
Product Subcategory
AI Functions
Rank-Ready AI Documents that turn a target keyword into a full draft with SEO signals
AI content brief generator from live SERP research with topics, headers, questions
AI optimization guidance that benchmarks content for SEO and GEO visibility
Website AI chatbot (Frase Answers) that mines visitor questions for content gaps
AI assistants in Chrome and Docs for rewriting, tone, and quick drafting
Product Core Functions
Frase brings research, briefing, writing, and optimization into one flow so teams can ship search-ready content faster. Enter a keyword to see top-result outlines, common questions, headings, word counts, and other SERP metrics. Generate a complete content brief or go straight to a long-form draft, then refine sections inside the editor using real-time topic coverage and optimization tips that aim at both classic SEO and GEO visibility such as AI Overviews and citations.
Writers can outline, compare competitors, and score coverage as they draft. The brief generator compiles themes, questions, and sources so editors can align structure before writing. Rank-Ready AI Documents blend Frase’s SERP research with generative text to produce a first pass that already reflects the ranking landscape, which reduces blank-page time.
Frase Answers adds a site chatbot that answers visitor questions from your content and logs the queries it cannot answer. Those logs feed research and help prioritize new articles. Analytics from Google Search Console plug into Frase so teams can spot decay, see which pages need refreshes, and track improvements.
Publishing and collaboration are supported where teams already work. A WordPress plugin embeds optimization and topic scoring in the editor. A Google Docs add-on brings the research panel and writing helpers into shared docs. A Chrome extension lets users rewrite, shorten, expand, or adjust tone anywhere on the web. The result is a practical stack to research, draft, optimize, and maintain content that earns search traffic and AI citations.
Key Features
SERP analysis panel with topics, headers, questions, and metrics
AI content briefs and Rank-Ready AI Documents
Topic scoring and optimization for SEO and GEO
Frase Answers website chatbot with question logging
Google Search Console integration for content analytics
WordPress plugin and Google Docs add-on
Chrome extension for AI rewriting and assistance
Ease Of Use
Setup: Easy for a content or SEO lead. Create a project, enter a keyword, generate a brief or draft, connect Google Search Console or WordPress. Same-day launch is realistic.
Daily usability: Easy for writers and editors. Outline from SERPs, draft with AI, watch topic score, and ship refreshes based on GSC data without switching tools.
Team onboarding: Easy to moderate for agencies. Share project templates and brief conventions, review drafts in Docs or WordPress, align on optimization rules. A short walkthrough gets each role comfortable.
Integrations: Moderate for an operator. Install the WordPress plugin, enable the Google Docs add-on, connect GSC, test a publish and a refresh. A couple of hours and you are operational.
Ongoing admin: Light to moderate for a manager. Manage seats and credits, maintain template libraries, review Answer logs for new topics, and track improvement on priority pages.
Use Cases
SEO and content teams producing research-heavy articles at scale
Agencies building briefs, drafts, and refresh plans for clients
SaaS and B2B marketers targeting competitive informational keywords
Ecommerce content teams publishing guides, comparisons, and FAQs
Publishers and niche sites expanding topic clusters