AI marketing performance analytics tool that monitors paid campaigns, surfaces anomalies, and provides optimization suggestions
Product Category
Marketing Analytics and Automation
Product Subcategory
AI Functions
Machine learning anomaly detection across analytics and ad data
KPI forecasting that projects performance and flags pacing gaps
Seasonality insights to understand expected peaks and dips
Predicted ad spend and budget end-of-period outcomes
Insight notifications delivered to Slack, email, or webhooks
Product Core Functions
Jepto centralizes KPI tracking, anomaly detection, and advertising budget management so marketing teams can catch issues early and stay on pace. Connect data sources like Google Analytics, Google Ads, Facebook Ads, and Google Business Profile, then define KPIs with targets. Jepto forecasts results from your historical data, compares live pacing to plan, and highlights when you are at risk of missing a goal.
Anomaly Detection continuously scans metrics to spot unexpected drops, spikes, or tracking failures before they become costly. Each alert arrives with context and can create an “Insight” for follow up. Budget Tracking aggregates ad spend across platforms, rolls over under or overspend from prior periods, fetches fresh spend hourly, and estimates end-of-period outcomes so you can adjust in time.
Automation jobs reduce repetitive checks. Teams can monitor Google reviews for low ratings, run page status checks for SEO, and send alerts instantly or on a schedule through Slack, email, or webhooks. A Looker Studio connector and report templates pull Jepto’s forecasts, budgets, anomalies, and insights into client-ready dashboards without manual prep.
Jepto’s data connections also support Data Warehouse pipelines for high-volume ad platforms, with guidance for mapping fields and building reliable Looker Studio charts. Run history, notification controls, and client-level organization keep multi-account operations tidy. The result is a practical command center that helps agencies and in-house teams protect budgets, hit KPIs, and automate the daily watchlist.
Key Features
KPI dashboard with ML forecasts and pacing status
Anomaly Detection with adjustable sensitivity and insights
Budget Tracking with hourly updates and rollover planning
Slack and email alerts, scheduled digests, and webhook pushes
Looker Studio connector and templates for forecasts, budgets, and insights
Automation jobs for reviews, page status checks, and link QA
Integrations via Zapier and Make, plus webhooks and Google Drive input
Multi-client organization and comments for auditability
Ease Of Use
Setup — Easy for an ops lead or account manager: Add clients, connect data sources, create your first KPI, budget, and anomaly job. Same day launch is realistic.
Daily use — Easy for analysts and AMs: Scan the dashboard, review new insights, adjust pacing, and share Looker Studio links.
Collaboration — Easy to moderate for agency teams: Route alerts to Slack, add comments, and sync tasks to your PM tool through Zapier or Make. A short walkthrough gets each role comfortable.
Integrations — Moderate for an operator: Most sources connect quickly. Looker Studio and warehouse feeds need field mapping and a test chart. A couple of hours and you are operational.
Admin — Light to moderate for a manager: Tune alert sensitivity, manage users and workspaces, maintain budgets and notification rules. Ongoing upkeep stays light once flows are set.
Use Cases
Digital marketing agencies managing multi-channel ad spend and SLAs
In-house performance teams that need early warning on tracking and pacing
Ecommerce growth teams watching daily revenue, ROAS, and budget burn
Multi-location businesses monitoring reviews and local performance
SEO and web ops teams that want automated page status checks